Recently the Hunan Major Cultural Tourism Industry Project Investment Promotion Activities were held in the United Kingdom and France, with the aim of fully demonstrating the new brand image of "Welcoming to Charming Hunan" and further promoting exchanges and cooperation between Hunan, the UK and France in the field of cultural tourism. Zhang Xihui, deputy director of the Hunan Provincial Department of Culture and Tourism, led a delegation to the UK and France. 

Zhang Xihui, deputy director of the Hunan Provincial Department of Culture and Tourism, and Colin Davie, councillor at Lincolnshire County Council, UK signed a memorandum of understanding on cooperation. 

Ms Zhang and her delegation visited the Lincolnshire County Council, the Cultural Office of the Chinese Embassy in the United Kingdom, the China National Tourist Office (CNTO) London, the China-Britain Business Council (CBBC), London Chinatown Chinese Association (LCCA), Zhuzhou CRRC Times Electric Co., Ltd, and the Culture, Heritage and Libraries Committee of the City of London Corporation. The delegation and the Lincolnshire County signed a memorandum of understanding on friendly cooperation in culture and tourism sectors, further deepening cooperation and promoting the achievement of a consensus on cultural exchanges. The delegation visited the Association of Overseas Chinese in France and held a meeting with appropriate leaders, conducting in-depth exchanges in telling Hunan's stories well and promoting economic and cultural cooperation between Hunan and France. 

An investment promotion and cooperation meeting of Hunan major cultural tourism industry projects in France. 

In addition, at the two investment cooperation meetings of Hunan major cultural tourism industry projects in the UK and France, Zhang Xihui launched 120 major cultural tourism investment promotion projects with a focus on Hunan's five calling cards, namely, "Remarkable Natural Beauty Represented by Zhangjiajie", "Red or Revolutionary Tradition Represented by Shaoshan", "Urban Leisure Life Represented by Changsha", "History and Culture Represented by Hengshan Mountain", and "Farming Culture Represented by Chengtoushan Ancient Cultural Site". It was hoped to fully tap the market demand and supply capacity, and further deepen pragmatic cooperation in the fields of investment and trade, cultural tourism with the UK and France, so as to achieve a higher level of mutual benefit and win-win results. During the meetings, Hunan Convention and Exhibition Group and Hunan Jiuyishan Cultural Tourism Development Group signed project cooperation agreements with Imagemakers Design Consultancy Company and YG London Ltd. Heads of the Chinese Embassy in France, the Hunan Provincial Department of Culture and Tourism, the International Tourism Federation of France and the Chinese Tourism Office in Paris respectively introduced the development of tourism and cultural exchanges between China and France. 

Hunan Convention and Exhibition Group and Imagemakers Design Consultancy Company singed a cooperation agreement. 

Hunan's high-quality cultural tourism products and markets opened up to the world, which received great attention and responses from the European investment community. With the most international business environment and market-oriented high-quality cultural tourism projects, Hunan will attract and retain European cultural and tourism enterprises for win-win cooperation, promote the high-quality development of Hunan's culture and tourism industries, and accelerate building Hunan into a world tourist destination.

This article is from the Hunan Provincial Government www.enghunan.gov.cn.

Translator: Xiao Juan