The 2023 Hunan (Changsha) Cross-border E-commerce Trade Fair will be held in Changsha between October 20 and 22.

Covering an exhibition area of 22,000 square meters, the fair will consist of four exhibition areas, respectively displaying cross-border e-commerce platforms, characteristic industrial belts and product selection, service providers, and comprehensive pilot zones for cross-border e-commerce; and, a live-streaming area for promoting cross-border quality products.

Twelve leading cross-border e-commerce platforms around the globe, unicorn enterprises such as SHEIN and Google, six cross-border e-commerce comprehensive pilot zones of Hunan Province, and dozens of industrial belts in and out of Hunan will participate in the fair. More than 600 businesses of product selection and over 100,000 Stock Keeping Units (SKUs) will be present.

Many cross-border e-commerce industrial associations from other provinces, famed cross-border e-commerce enterprises around the country, and more than 20 leading purchasing groups are invited to participate. Foreign envoys from ten countries including Rwanda, Kenya, Australia, South Korea, Ethiopia, and Tanzania will be present at the invitation.

A variety of activities will he held to study the new trends of cross-border e-commerce around the globe, including an opening ceremony and keynote forum on high-quality development, a cross-border summit conference on "Hunan products going global", and a matchmaking meeting for famed e-commerce platforms. Cross-border e-commerce giants Amazon Global Selling, Alibaba, and TikTok will organize several themed sub-forums.

Rwanda ambassador will promote specialty products via livestreaming at the live-streaming area, boosting combined development of livestreaming marketing and cross-border e-commerce.